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millenial homebuyers

Connecting with Gen Y through a Cause

On 21, Mar 2014 | No Comments | In REAL Strategies | By Liz Sacks

Today, the millennial generation makes up the largest share of homebuyers, many of which are purchasing homes for the first time. By connecting with this generation effectively, real estate agents can achieve long-term success for the future — as this is a generation that recommends, reviews, and seeks approval from others more than any generation before it. 

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Major Marketing Trends Shared at Leading RE’s 2014 MarTech Conference

On 21, Mar 2014 | No Comments | In REAL Strategies | By Liz Sacks

Attending Leading Real Estate Companies of the World’s MarTech Conference this year proved to be an invaluable experience! The four trends below were significant takeaways from the conference that I foresee being crucial considerations for the success of marketing strategies to come. Continue reading “Major Marketing Trends Shared at Leading RE’s 2014 MarTech Conference” »

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