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REAL Strategies

Make Gaining Referrals an Event!

On 10, Dec 2014 | No Comments | In REAL Strategies | By Liz Sacks

It’s like a gift from God when you receive a call from a former client’s friend, asking you to list their home without any effort made on your part. Let’s face it though, for most agents gaining referrals requires a little bit of effort. Continue reading “Make Gaining Referrals an Event!” »

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Showing Your Giving Side During the Holidays

‘Tis the season for giving and the type of holiday gift you send out to your sphere can leave more of an impact than you realize. In addition to all of the wonderful gift suggestions in Katja Hom’s latest Out of Box episode, you can show people your giving side, while also capturing the true meaning of the holidays through charitable gifts. Continue reading “Showing Your Giving Side During the Holidays” »

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Building Relationships Organically

On 15, Sep 2014 | No Comments | In REAL Strategies | By Liz Sacks

We tend to gravitate towards people that we have common ground with, whether it is a love of football, the same taste in fashion or kids of the same age. For real estate professionals looking to expand their network of clients, a good place to start is with people who share their same interests and lifestyle. Continue reading “Building Relationships Organically” »

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Thinking Outside the Box for Realtors in 6 Easy Steps

On 09, Sep 2014 | No Comments | In REAL Strategies | By Liz Sacks

We can all get stuck in fixed routines sometimes, comfortable enough to maintain the status quo while simultaneously wishing there was some way to achieve better results.  Continue reading “Thinking Outside the Box for Realtors in 6 Easy Steps” »

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Setting Yourself Apart from the Competition

On 02, Sep 2014 | No Comments | In REAL Strategies | By Liz Sacks

When thinking about yourself as a personal brand, you must consider what makes you unique from other real estate professionals. If you’re not sure, try asking yourself this question: “Are there distinctive specialty skills that I bring to the table — skills that make me stand out from all of those ‘local experts’ with strong negotiation skills who all seem to blur together in the eyes of the consumer? This is something you should continually revisit when marketing yourself to prospective clients.

Continue reading “Setting Yourself Apart from the Competition” »

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Satisfying the HGTV Effect

On 26, Aug 2014 | No Comments | In REAL Strategies | By Liz Sacks

With the DC area’s housing inventory up approximately 3,000 listings since last summer*, how will you help your sellers stand out from the local competition?

Continue reading “Satisfying the HGTV Effect” »

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Comparing Title Insurance Options

On 19, Aug 2014 | No Comments | In REAL Strategies | By Liz Sacks

For many home buyers, especially first-time ones, title insurance is something they’re aware they need but don’t quite have an understanding of why. As a real estate professional, educating buyers on title challenges that can occur with their new home and the coverage options available is an incredible source of value you can bring to your transactions as an agent. 

Continue reading “Comparing Title Insurance Options” »

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Why DC Millennials are Hesitating to Buy

When it comes to the DC housing market, all eyes are on the Millennials. In addition to being the largest generation alive, this age group chose DC as its top city of choice between 2010 and 2012. Many analysts cited the 2008 election and Millennials strong support of Obama, in addition to comparatively strong job growth as factors that drew these 25-34 year-olds. Whatever the reason, they are truly the most challenging and important age group that DC area real estate professionals will face over the next five years. Why?

Continue reading “Why DC Millennials are Hesitating to Buy” »

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Renting Versus Buying: Breaking Down the Numbers

On 22, May 2014 | No Comments | In REAL Strategies | By Reid Voss

I am a landlord, therefore I love the steady income that long-term renters provide.  But as a real estate agent, I want local residents to benefit from the savings gained through homeownership. This is why I’m going to break down for you the incredible savings and tax advantages of partnering with Uncle Sam. 

Continue reading “Renting Versus Buying: Breaking Down the Numbers” »

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